As media buyers predict another challenged upfront marketplace, many advertisers seek to simplify their commitments by upping ...

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The unprecedented success of the NCAA Women’s Basketball Tournament and its breakout star Caitlin Clark promises a golden age ...

Are you a print subscriber? Activate your account. 5 min 57 sec ago By Erika Wheless - 55 min 17 sec ago By Ashley Joseph - ...

Jasmine Bina is CEO and founder of brand strategy agency Concept Bureau and co-founder of Exposure Therapy, a community for ...

Secondhand markets fueled Gen Z’s cravings for Hermès and Cartier, Coinbase comes back and Peppa Pig turns heads.

The country music festival is beginning to attract the attention of new brands eager to reach Gen Z consumers through their ...

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Estée Lauder’s deal with Microsoft aims to speed ad and product development by applying AI to the beauty marketer’s database.

Alison Levin joined NBCUniversal in December after spending nine years building Roku’s ad business. Levin, who is president ...

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The video ad markets are open next week for the yearly deal-making presentations known as NewFronts, and Google, Meta, TikTok ...