Loblaw Companies Ltd. has released a new financial update — and the money has, as one would expect, been rolling in.

A campaign that started online has many Canadian shoppers promising to boycott Loblaw companies in May, but a local expert says the boycott is unlikely to take off.

A boycott targeting Loblaw is gaining momentum online, with what could be thousands of shoppers taking their money elsewhere in May. It’s the latest sign of Canadians’ mounting frustration with the major grocers,

Wednesday marks the start of a campaign to boycott Loblaw's businesses for the month of May, an expression of frustration with Canada's largest grocer and the rising price of food.

The company said it is increasing its quarterly dividend for shareholders by 15 per cent to 51.3 cents per share. Loblaw further rewarded shareholders by spending $470 million in share