Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

Only days ago, leading PGA Tour player Rory McIlroy said that a deal to reunify golf did not feel any closer. Read more at ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

As AI models get more complex, so do the tasks carried out by humans to train them. It’s given Scale a new focus on ...

Life is pretty good.” O'Neil explained that LIV is an event that attracts tens of thousands of visitors; in the case of ...

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...

American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January.

LIV Golf CEO Scott O'Neil says the series has a bright future - Copyright AFP Brenton Edwards LIV Golf CEO Scott O'Neil says the series has a bright future ...

American sports executive Scott O'Neil, who has in the past run NBA and NHL teams, took the reins from Greg Norman in January. The period since has seen a flurry of meetings between the PGA Tour ...

Hong Kong (AFP) – The new CEO of LIV told AFP the world of golf will eventually "open up again" and the Saudi-bankrolled league has an important role in growing the game around the world.