Jeter and Williams joined Jordan and the other Cincoro Tequila cofounders at the NBA star’s private Florida golf course Grove XXIII where they talked strategy and participated in a tasting session of the brand’s tequila as part of its first annual owner’s meeting, according to a press release .

All-star athletes, including Keegan Bradley, Michael Strahan, Derek Jeter, Serena Williams and Dustin Johnson, were announced as co-owners of Cincoro Tequila.

Serena Williams has a new business venture. The 23-time Grand Slam Champion has joined Michael Jordan and an esteemed group of professionals as co-owner of Cincoro Tequila. Derek Jeter, Dustin Johnson,

Michael Jordan, a six-time NBA champion and renowned entrepreneur, is expanding his ventures into the global spirits market with a team of elite athlete investors for his premium tequila brand, Cincoro Tequila.