The NCAA women’s basketball tournament final Sunday drew more viewers than the men’s final for the first time in history, fueled in part by Iowa standout Caitlin Clark’s rise to superstardom ...

Image: England's Lottie Woad will take a two-shot lead into the final round of the Augusta National Women's Amateur England's Lottie Woad will take a two-shot lead into the final round of the ...

Sunday’s NCAA women’s basketball championship between Iowa and South Carolina drew nearly 19 million average viewers, shattering records to become the most-watched women’s college basketball ...

In college basketball, a significant shift in popularity has emerged. Viewership for this year's NCAA basketball championship tournaments paints a clear picture of this evolving trend as the ...

The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title game. UConn defeated Purdue on Monday to an audience of 14 ...

The NCAA Division One Women’s Basketball Tournament set viewing records across all six rounds, including the NCAA championship game (South Carolina vs. Iowa) which averaged 18.7 million viewers ...

The viewership for the men's college basketball national championship game went up, but it was nothing compared to the women's game; the women's national championship had the higher viewership for ...

A rematch of last season’s championship game, it was the most-watched game in women’s basketball history. If we look back through that history, the popularity of women’s basketball is ...

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The NCAA women's basketball tournament reaches its penultimate round on Friday as the Final Four gets underway at Rocket Mortgage Field House. The first game of the night featured No. 1-seeded and ...