Women’s college hoops is smashing records. "Obviously this year’s viewership for this year’s games has been off the charts," said Santiago Corrada, CEO of Visit Tampa Bay. Next year ...

Fifty years ago, pioneering women and men fought for Title IX’s passage. They knew their efforts would pay off by giving girls and women like us opportunities our mothers and grandmothers didn ...

For the first time, the NCAA ... Monday night's audience was a 4% increase over last year's final between the Huskies and San Diego State on CBS. The number likely dropped off during the second ...

The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title ... So don't go off topic, don't impersonate anyone, and ...

Viewership for this year's NCAA basketball championship tournaments paints a clear picture of this evolving trend as the audience for the women's final ... take the pressure off to feel like ...

Last month, WPP’s GroupM, the largest media ad buying company, announced its commitment to women’s sports. GroupM has recommended to their clients that they double their ad commitment to women ...

The NCAA women's basketball tournament reaches ... and Fubo Iowa will face South Carolina in Sunday's national championship game after holding off Connecticut 71-69. Caitlin Clark scored 21 ...

South Carolina, which entered the women's NCAA Tournament as the overall No ... Geno Auriemma stormed right back to the Big Dance and kicked off a three-peat championship run.

The unbeaten South Carolina Gamecocks defeated Iowa on Sunday, 87-75, in the NCAA women's championship. The Gamecocks' win ended Caitlin Clark's final game at Iowa. In February, Clark became the ...

Zoe Aldcroft will captain England in their Women's Six Nations game against Scotland on Saturday, with regular skipper Marlie Packer named on the bench. The 27-year-old, who won her 50th cap in ...

What’s so striking here – amazing, really – is how silent most feminists have been about transgender competition in women’s sports ... only if people slip off their ideological blinders ...

Since 2021, college athletes have been able to make money off NIL deals (name, image and likeness). This money is another reason we’ve seen a jump in popularity for the women’s game.