This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and brand world for its icon of the breakfast aisles: ...

General Mills has decided to load up ... a new line of interesting combos, including Cinnamon Toast Crunch Waffle. The company has seven new breakfast meals out on the market right now that ...

Cinnamon Toast Crunch has certainly been having a moment lately — and by "lately," we mean ever since pandemic-driven nostalgia made sugary kid's cereals the go-to flavoring for trendy cocktails ...

General Mills is releasing a new breakfast bundle to go with its hit mini cereal boxes of Cinnamon Toast Crunch, Trix and Reese's Puffs — see the new kit. More companies are looking to avoid ...

For their cereal box debut ... featured individually alongside a beloved General Mills’ brand mascot across fan-favorites like Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Trix and ...

While Crocs is a shoe brand riding a high wave, its unusual experiments with food-inspired styles are a head scratcher. "Sales of clogs were particularly strong, increasing to 80% of total ...

It’s clear from General Mills’ clumsy handling of this week’s cereal-contamination allegation ... She said the situation involving Cinnamon Toast Crunch, “... is more of a lesson in ...

If you're a Cinnamon Toast Crunch cereal ... have any lover of the cereal falling in love. I think you could even make the ...

Made with Cinnamon Toast Crunch cereal’s Cinnadust mix ... and continues to innovate with breakfast, late-night and standalone drive-thru concepts. For more information, visit ...

While it's a safe bet that the school-themed Cinnamon Toast Crunch box wasn't kid-endorsed, it seems that the cereal itself was suggested by a young person. As the cereal's backstory goes, sometime in ...