This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and brand world for its icon of the breakfast aisles: ...

General Mills has decided to load up ... a new line of interesting combos, including Cinnamon Toast Crunch Waffle. The company has seven new breakfast meals out on the market right now that ...

Pillsbury and General Mills have come together to combine two foods that are common breakfast meals, waffles, and cereal ... Enter, Cocoa Puffs and Cinnamon Toast Crunch infused waffles!

Cinnamon Toast Crunch has certainly been having a moment lately — and by "lately," we mean ever since pandemic-driven nostalgia made sugary kid's cereals the go-to flavoring for trendy cocktails ...

General Mills is releasing a new breakfast bundle to go with its hit mini cereal boxes of Cinnamon Toast Crunch, Trix and Reese's Puffs — see the new kit. More companies are looking to avoid ...

For their cereal box debut ... featured individually alongside a beloved General Mills’ brand mascot across fan-favorites like Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Trix and ...

Kettle Brand teamed up with Eric Choi, executive chef at New York hot spot C as in Charlie, to feature the chip in an exclusive dish — a beef tartare with the crunch of Kettle Brand Gochujang ...

To capture this emerging trend, General Mills will be introducing a fourth SKU to its Old El Paso Fiesta Twists line: Salsa Verde. The three current flavors are Queso, Zesty Ranch and Cinnamon Churro.

While it's a safe bet that the school-themed Cinnamon Toast Crunch box wasn't kid-endorsed, it seems that the cereal itself was suggested by a young person. As the cereal's backstory goes, sometime in ...