This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and brand world for its icon of the breakfast aisles: ...

General Mills has decided to load up ... a new line of interesting combos, including Cinnamon Toast Crunch Waffle. The company has seven new breakfast meals out on the market right now that ...

The sweet breakfast drink comes ... Coffee announced a partnership with General Mills to launch Cinnamon Toast Crunch iced ...

Cinnamon Toast Crunch has certainly been having a moment lately — and by "lately," we mean ever since pandemic-driven nostalgia made sugary kid's cereals the go-to flavoring for trendy cocktails ...

General Mills is releasing a new breakfast bundle to go with its hit mini cereal boxes of Cinnamon Toast Crunch, Trix and Reese's Puffs — see the new kit. More companies are looking to avoid ...

"What I love about the collaboration with General Mills is the unique and adorable characters of each cereal. My favorite is the Silly Rabbit from Trix. I think it's a great match for me!" ...

It’s clear from General Mills’ clumsy handling of this week’s cereal-contamination allegation ... She said the situation involving Cinnamon Toast Crunch, “... is more of a lesson in ...

Made with Cinnamon Toast Crunch cereal’s Cinnadust mix ... and continues to innovate with breakfast, late-night and standalone drive-thru concepts. For more information, visit ...

For their cereal box debut ... featured individually alongside a beloved General Mills’ brand mascot across fan-favorites like Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Trix and ...

While it's a safe bet that the school-themed Cinnamon Toast Crunch box wasn't kid-endorsed, it seems that the cereal itself was suggested by a young person. As the cereal's backstory goes, sometime in ...