Adidas’ Q1 performance and new outlook owe much to its Yeezy products ... Adidas's best organic top-line growth” since early 2021, likely driven by strong demand for retro styles and strength ...

German sportswear brand Adidas has attributed its "better-than-expected" first quarter (Q1) results to the €150m ($159.6m) revenue from its latest Yeezy drop, leading to an upward revision in its full ...

Ye and Adidas first signed a deal in 2013 that, due to rapper's massive popularity, helped the brand generate over $1.7 billion in profit through both the Yeezy sneakers that West designed and ...

Molly Higgins is a product/content reviewer and contributing producer at WIRED. She graduated with a bachelor’s degree in English from UCLA and an MFA in creative nonfiction writing from the ...

Adidas raised its revenue and profit expectations after the controversial Yeezy brand contributed to a better-than-anticipated first quarter. The German shoe and sports apparel company said ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

The adidas Cloudfoam Pure Running Shoes are on sale at Amazon right now for all of your spring and summer workouts. If we're talking fashion, then Khloé Kardashian and her stylish wardrobe must ...

(Reuters) — Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the ...

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Following its decision earlier this year to sell its remaining Yeezy inventory ... That “represents Adidas's best organic top-line growth” since early 2021, likely driven by strong demand ...