In a new report, StockX covers key areas related to its investments in product verification, brand protection relationships ...

German sportswear brand Adidas has attributed its "better-than-expected" first quarter (Q1) results to the €150m ($159.6m) revenue from its latest Yeezy drop, leading to an upward revision in its full ...

Adidas raised its revenue and profit expectations after the controversial Yeezy brand contributed to a better-than-anticipated first quarter. The German shoe and sports apparel company said ...

Adidas said quarterly operating profit reached 336 million euros, up from 60 million a year earlier, when it was hit by the break-up with Kanye West and the discontinuation of its Yeezy business.

Adidas and West’s fashion label Yeezy were tied into a long-term collaboration and launched more than 250 styles of shoes together, including sneakers, slides and boots. But Adidas cut ties with ...

The company has resumed sales of some of its Yeezy inventory and given parts of the proceeds to charity. Sales of Yeezys generated more than $159 million in revenue for the first quarter ...

Adidas raised its revenue and profit expectations after the controversial Yeezy brand contributed to a better-than-anticipated first quarter. The German shoe and sports apparel company said ...

But one thing that has remained constant is Adidas making money off Ye’s brainchild, Yeezy, despite the criticism the German footwear company received from the rapper. While Ye takes home his ...

Adidas’ Q1 performance and new outlook owe much to its Yeezy products, left over from a partnership that the brand dissolved in 2022 due to antisemitic remarks and other problematic behavior ...