YouTube is testing a series of new unskippable ads that will appear far more often for viewers. Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting ...

The company has now started testing a new feature that lets YouTube Premium subscribers share ad-free videos with their friends, family members, or any other acquaintances. It’s not a free ...

Google has been taking its crusade against adblockers to a whole new level ... ads on YouTube or try YouTube Premium for an ad free experience.” By YouTube’s own admission, unskippable ads ...

You get through that part and then are suddenly assaulted by an ad that completely ... what you need to know about YouTube's AI summaries This isn’t the only new ad format being added, although ...

Some users are seeing hour-long unskippable ... and forth with ad blockers on YouTube, so many of them don’t even work anymore. You might find yourself unable to play new clips until you disable ...

YouTube has introduced a new ad format that places ads right where something exciting happens in a video. These new types of ads are called “Peak Points” and use AI to identify the “peak ...

YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users who want ad-free viewing without committing to a full ...

The fundamental promise of YouTube Premium is still watching videos ad-free, whether it's entertaining, educational, or work-related content. To win over even more users, YouTube brought a new ...

YouTube has announced a new artificial intelligence ... The company has long experimented with ad formats to maximise their impact. From pre-roll ads to unskippable segments and even a recent ...

Those points would also be the most ideal place to show an ad and get the most reach, which is why YouTube is introducing “Peak Points.” In a post, YouTube explains that this new ad product ...

YouTube is making it a whole lot easier for brands to connect to the creators who already love them. During YouTube’s Newfronts presentation on Thursday, the company unveiled its newly created ...

In celebration of YouTube’s 20th anniversary as a video-sharing platform, the Google-owned company announced new ad options at its 2025 BrandCast event, as well as new ways in which advertisers ...