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Stupid or Strategic? Warner Bros. to Rebrand Max as HBO Max Again

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.

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/Film on MSN · 6h

HBO Max Returns As Warner Bros. Discovery Changes The Name Of Its Streaming Service (Again)

HBO Max's social team knows its rebrand is absurd. It's leaning in.

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‘The Pitt’ Season One Is Headed To TNT

Warner Bros. Discovery is making The Pitt available to the masses (or at least those who don’t want to pay for an extra ...

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Max to Get ‘More Assertive’ in Blocking Password-Sharing Users Later This Year, WBD Exec Says

Warner Bros. Discovery wants people who are piggybacking on someone else’s Max account to pay up — starting in the U.S. with ...

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Warner Bros. Discovery Sees Content Revenue Drop 27% to $1.9 Billion in First Quarter on Lower Box Office, Home Entertainment

Ad revenue tumbled 8% to $1.98 billion as ad-supported subscriber growth was offset by linear TV audience declines ...

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