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Do HBO’s owners have any actual idea what they’re doing with Max?
Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery operating?
Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.
Warner Bros. Discovery to rebrand Max as HBO Max
According to WBD, the move to reintroduce the HBO brand in HBO Max is aimed at reinforcing the service’s identity as a hub for quality, premium content.
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
Hey, at least HBO Max can laugh at itself
The streaming service brand name game of musical chairs continues, but HBO Max nailed its comeback on social. The streaming service branding game of musical chairs continued this week when Warner Bros.
Watch: HBO streaming service changing back from Max to HBO Max
HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.
The Internet Is Roasting The Rebranding Of ‘HBO Max’
WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.
HBO Max is brutally roasting itself on X
HBO's decision to change the name of its streamer from HBO Max to Max, and then back to Max again two years later, has been an almost comically ridiculous journey — but at least the company's got a sense of humour about it.
Max streaming service is reviving the HBO name — the one it discarded 2 years ago
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.
SMH: after foolishly removing ‘HBO’ a few years ago, we’re back to ‘HBO Max’
In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding decision and will be renaming its primary streaming service from "Max" back to "HBO Max" this summer.
Media CEO Pay Packages in 2024: The Air Up There
Top media and entertainment CEOs kept raking in the bucks last year, even as many of the companies they led struggled to stay ...
Observer20h
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.
‘The Pitt’ Season One Is Headed To TNT
Warner Bros. Discovery is making The Pitt available to the masses (or at least those who don’t want to pay for an extra ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Warner Bros. Discovery Sees Content Revenue Drop 27% to $1.9 Billion in First Quarter on Lower Box Office, Home Entertainment
Ad revenue tumbled 8% to $1.98 billion as ad-supported subscriber growth was offset by linear TV audience declines ...