"There's a lot of excitement about what AI can do for content creators. I also read that article about what James Cameron said about making movies 50% cheaper," the Netflix CEO said at the ...

Netflix co-CEO Ted Sarandos believes making movies 10% better with AI is more valuable than making them 50% cheaper. Generative AI tools can make previously "unfilmable" projects more cost ...

Netflix is not the only company aiming to increase revenues via AI advertising. Earlier this month, Meta CEO Mark Zuckerberg stated that his company was looking to take over the entire advertising ...

Recently, filmmaker James Cameron speculated that AI could slash production costs by 50%. During the Netflix first-quarter earnings call, CEO Ted Sarandos responded with a more nuanced perspective ...

The company has also been testing a generative AI-powered search function to discover ... to engagement rather than subscriber growth. Netflix co-CEO Greg Peters told analysts last month that ...

Netflix CEO Greg Peters told the Today Show: "We really felt like we were going to a new space with the kind of content we were bringing, and we thought we really need a UI that'll make it easier ...

In last week's first-quarter earnings call, co-CEO Ted Sarandos explained how Netflix is thinking about AI nowadays. Let's dig in and see whether his AI comments make sense or not. Sarandos ...