Google will retain third-party cookies in its Chrome browser after years of pledging to phase out the tiny packets of code meant to track users on the internet. The major reversal follows concerns ...

Google's Privacy Sandbox has already attracted the attention of antitrust regulators in both the US and UK, with fears of it ...

Internet cookies have been around since the beginning of the web, and for the most part they serve a useful purpose.

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...

(Reuters) -Smaller ad-tech firms are raising competition concerns over Google’s long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant’s digital ads business is already ...

Conversations between Google execs were leaked during the discovery phase of the latest adtech antitrust trial.

Topics at the online advertising trade fair and conference: artificial intelligence everywhere in the advertising value chain ...

Marketer finds 50.6% of US consumers accept cookies without understanding, despite impending cookie phase-out.

Alphabet's (NASDAQ: GOOG) posted strong double-digit topline growth due to strength across the board. Click here to read more ...

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features ...

At the Real Time Programmatic Advertising Conference, Bharat Khatri, CDO for APAC at OMG, discussed the importance of ...