In January 2024, Google began rolling out a new feature called Tracking Protection, which restricts third-party cookies by default for 1% of Chrome users globally. This move was perceived as the ...

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today.

Last year, Google ultimately decided that it wasn't going to kill third-party cookies and will instead introduce "a new experience in Chrome that lets people make an informed choice that applies ...

The latest move follows years of vacillation by Google on how to deal with third-party cookies. The company initially aimed to start blocking such cookies in 2022 .

Google has scrapped its plan to kill third-party cookies in Chrome and will instead introduce a new browser experience that allows users to limit how these cookies are used.

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement that was welcomed by privacy advocates. The company said it planned to ...

Back in 2020, Google claimed that it would phase out support for third-party cookies in Chrome by 2022, a timeline that was pushed back multiple times due to complaints from advertisers and ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

After years of debate, tech giant Google (GOOG) (GOOGL) has made a U-turn on removing third-party cookies in Chrome. Instead, it plans to retain them and provide a user-friendly interface for ...

Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the internet.. The ...

This is where being the dominant browser is a PITA. Google actually did block third party cookies. They announced it in 2019 then started doing it in 2020 at the same time Safari did.

Google has announced that it will no longer deprecate third-party cookies in Chrome, after more than four years of working to develop tools that replicate the tracking technology’s advertising ...