A top marketing executive is leaving Anheuser-Busch as the brewer continues to deal with the fallout of Bud Light’s ...
Anheuser-Busch’s US marketing chief plans to resign as the brewer continues to grapple with sharp sales drops following its ...
Bud Light replaces Modelo as UFC’s beer sponsor, the Mexican lager that has dethroned Bud Light from its title of America’s top-selling beer. Drinkers have shifted their allegiances to other ...
At the height of the backlash, Modelo Especial dethroned Bud Light as the best-selling beer in the U.S. Bud Light sales are still lagging, as the brand dropped 29% in the four weeks ending Oct ...
That decision, which had limited upside, led to the massive boycotts that have caused Bud Light to lose over 25% of its sales and fall from its position as the top-selling beer in the world.
Bud Light sales dropped after it collaborated with transgender influencer Dylan Mulvaney earlier this year. In May, it lost its position as the top-selling U.S. beer to Constellation Brands ...
Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may ...
NYSE/YouTube Bud Light was dethroned this summer as the top-selling beer in the US by Mexican import Modelo, which came months after Mulvaney’s April 1 Instagram post showing off a custom Bud ...
Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may ...
The brewer, which had first sponsored UFC from 2008 until 2017, took back the official U.S. beer rights from Modelo, the same brand that surpassed Bud Light this spring as the top-selling beer in ...
Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may ...