By being part of all these channels — on the retailer site, in the physical store, and across relevant content sites — retail media can link the brand’s paid marketing to every sale that happens in ...

For retailers, MACH is a way of building a flexible, future-prepared digital ecosystem that creates the best customer experience possible. Using MACH as the backbone of platforms can help retailers ...

Nordstrom announced earlier this week that it will roll out a new digital marketplace on its website along with an enhanced ...

Here are five reasons why VIP customers are the key to e-commerce success – and how to nurture a long-term relationship.

According to the National Retail Federation (NRF), three-quarters of consumers celebrated Father’s Day last year, spending a ...

Ikea announced earlier this month it was providing AI literacy training in an effort to embed the technology across its ...

Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve ...

A big lesson for sellers is that B2B e-commerce is no longer a side project to the main business. It needs to be put at the ...

AI is moving out of the experimental phase in retail, and the pressure to rush ahead and implement solutions quickly is real.

While technical prowess and business potential are usually the focus of conversations around AI, the ethical considerations ...

As brands seek to lower their customer acquisition costs and improve competitive differentiation, they must get in the habit ...

Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, ...