The tumult of the past 24 months has had a long tail impact on marketers. Reduced budgets, hard choices, greater scrutiny. Sadly, there are many marketers back on the job market through no fault ...

The Marketing Week Awards deadline has been extended to Wednesday 22 May to give entrants more time to apply. With 33 categories, the awards cover every aspect of marketing, from strategy through to ...

Booking.com’s owner has said it is “gradually” reducing the amount of investment it makes in paid media channels as it seeks to drive a higher number of direct bookings on its site through loyalty.

The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in ...

Dragons’ Den star Deborah Meaden is confirmed for the 11th Festival of Marketing. She will join CMOs and other speakers from ...

Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that ...

Social media has cemented its spot as the largest media channel worldwide by advertising investment, according to WARC Media.

Marketers should step out of their “marketing bubble” and use consumers as a “listening tool” to help create and market ...

Compare the Market says the titles reflect “two crucial areas” for the business. Tom Wallis, who joined the business as chief ...

Group customer director Emma Botton has been with Tesco for eight years, taking on the most senior marketer last year after ...

Having built its marketing strategy around brand building since 2021, Airbnb is moving into new categories in a bid to become ...

As marketers become disillusioned with prolonged job interview processes, as stages and demands increase, what impact is this ...