The thing about excellence is, it doesn’t matter how good you are at something if nobody knows about it. Marketing Week spent the best part of a couple of thousand words this week looking for a simple ...

Claiming the brand has “carried the business forward”, Zoopla is taking a “scientific” approach to allocating marketing spend.

Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.

Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.

On a sector-by-sector basis, marketing jobs in the healthcare industry were hardest hit, with 60% fewer job listings on ...

Former Kraft Heinz CMO Paula Marconi has joined PepsiCo to help “strengthen” its market presence across Europe at a “pivotal time” of driving change and growth.

Social media has cemented its spot as the largest media channel worldwide by advertising investment, according to WARC Media.

Speedo is repositioning itself for a lifestyle audience with a new campaign bringing back its Aussie roots. Speedo is forgoing its usual Olympic campaign in favour of a bold new positioning that puts ...

Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO ...

In a world where some businesses struggle to agree what they mean by marketing, how are brands defining excellence and who is holding teams to account?

Adidas says it plans to “over invest” in marketing, including product, brand and sales, as it looks to continue to overhaul ...

Group customer director Emma Botton has been with Tesco for eight years, taking on the most senior marketer last year after ...