Allianz has created its first director of brand role to take the company to “new levels” of customer and market visibility.

Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can ...

Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it ...

The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.

Created in just a few short months, Wellsoon is a challenger private healthcare brand that is aiming to open a category that ...

As brands are reportedly demanding an increasing number of interview stages, marketers say they’re being asked to do more ...

For the last 12 months, most of my meetings have felt like Groundhog Day. Like clockwork, within the first 10 minutes, ...

Adidas says it plans to “over invest” in marketing, including product, brand and sales, as it looks to continue to overhaul ...

Follow British Airways’ example: for every new ad you make, identify at least one customer experience improvement to go with ...

Investing in digital capabilities to “personalise the experience” will drive profitability for the company, McDonald’s CEO ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of ...

Coca-Cola has innovated by creating long-lasting new products, renovating existing products, launching “novel” products, and ...