The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots.

With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company.

The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

LaundroMatch” targets UEFA Champions League fans in Asia who watch live matches in the early morning hours despite sports bars being closed.

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.

AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers with cultural insights, today announced the acquisition of Argentina-based Axlot, a prominent ...