According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. This means that 1 in ...

Integration was a keyword in this regard at Hannover Messe for many years. In 2013, the theme was “Integrated industry,” whereby the vision of the fourth industrial revolution was at the forefront. In ...

The Industry 4.0 market is poised to grow significantly. The increasing adoption of IoT in the digital transformation of manufacturing and related industries, the rise of industrial robotics and the ...

TrackNet is a fairly new developer of end-to-end solutions for Internet of Things applications, using LoRa and LoRaWAN. However, its founders played an important role in the industry. The company, ...

Drip email campaigns are by no means a new email marketing strategy, but they are still one of the most popular tactics when it comes to nurturing leads. Not quite sure what it is?

IAB Europe has released the draft technical specifications of its IAB Transparency and Consent Framework. The online media and advertising ecosystem can check it out and submit feedback. An overview.

Enhancing sales productivity and effectiveness by increasing selling time and removing the hurdles salespeople and sales teams encounter. Here are two classic challenges for workers who need ...

One of the great promises and at the same time one of the main focus areas in Industry 4.0 is the bridging of digital/cyber/virtual and physical worlds, hence the focus on cyber-physical systems.

Depending on the organizations people interact with, they get different labels: consumers, patients, clients, citizens, customers, the list goes on. Just as there is an increasing focus on the ...

ALSO Holding AG announces the acquisition of IoT company AllThingsTalk. With the acquisition ALSO strengthens its IoT business unit and expands both its offering and expertise to help small and medium ...

Lately we have been writing a lot about the several dimensions and aspects of content in various forms of communication. In this post, Michele Linn, shares a 7-step plan to get started with content ...