Kocheilas most recently served as global CEO of Ogilvy Advertising, where he led the modernisation of the agency’s ...

WPP blamed the loss of its Pfizer business and continued cuts by technology clients for a 1.6% decline in revenues to $2.9 billion in the first three months of 2024. The agency group had previously ...

Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.

The potential for reputation impact is wider than B2C brands. In a February Pew Research study, 20% of employed Americans ...

The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers ...

Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co ...

Coined in the 1970s, The The L'Oréal Paris brand slogan 'I'm Worth It’ has endured for over half a century, becoming an ...

Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector. Unlimited access to ...

Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn ...

The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its ...

Interest in gaming as an advertising channel has been stunted for decades. A major stumbling block for brand investment has ...