Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.

Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the ...

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to ...

Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground. SEO SEO PPC Analytics & conversion Get the daily newsletter search marketers rely on.

Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again ...

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation ...

An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs ...

The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.