Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. SEO SEO PPC Analytics & conversion Get the daily newsletter search ...

The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.

Satisfaction with the AI overviews is also increasing and Google will continue to evolve those results this year, according to Sundar Pichai.

Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.

Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.

Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues ...

President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in ...

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a 'new operating reality'.

Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.

For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.