Last week, Nike brought together a slew of athletes, media, investors, and enthusiasts at its three-day gala in Paris, where the giant unveiled Project A.I.R. — a platform that will deploy generative ...

Late last month, consultant Antoaneta Becker received a box of beauty products from a friend who works in public relations. But inside weren’t your typical cosmetics. Instead, the package contained a ...

Luxury brick-and-mortar businesses need more than well-curated stores and attentive employees to attract consumers in 2024 – this is the era of flagship locations becoming creative hubs, and deploying ...

With the recent shuttering of MatchesFashion and Farfetch’s emergency sale to South Korea’s Coupang, luxury multi-brand e-commerce in the West may be in a state of confusion. However, these ...

Even French luxury titan LVMH is not immune to a global luxury slowdown. In the first quarter of 2024, organic revenue reached 20.7 billion euros ($21.9 billion), up 3 percent on an organic basis but ...

To celebrate the launch of its MK denim bag collection in Shanghai, American house Michael Kors eschewed the typical evening cocktails in lieu of something a little more wholesome. Cue a denim-clad ...

The flawless algorithm-curated outfit inspiration flooding Xiaohongshu puts Instagram to shame. Otherwise known as Little Red Book (Red), the platform has taken the form of a visually delicious ...

EssilorLuxottica-owned eyewear brand Ray-Ban launched the new collection of sun and optical glasses designed to fit Asian faces, featuring styles for Spring/Summer 2024, on March 28. The new season ...

This year is set to be an epic one for sports events — and sports marketing. The Paris Olympics, NBA season, English Premier League season, Euro 2024, Qatar Asian Cup, and F1 season are expected to ...

China’s Gen Zers are taking a gap year to travel and discover their true passions. How can brands speak to these experience-hungry consumers? Xiaohongshu users are taking a gap year to step out of ...

Amid concerns of consumers spending less due to economic uncertainty, China is experiencing a retail resurgence in 2024. Amid concerns of consumers spending less due to economic uncertainty, China is ...

I am writing this column from an airplane departing from Zimbabwe, Africa, where I was invited to present a luxury masterclass at the world’s leading congress of destination wedding planners. Soon, I ...