The AI boom may still be surging, yet brands are starting to draw lines in the sand around marketing tasks for which they ...

WNBA hits a new record thanks to Caitlin Clark and a top marketer returns to Crocs—plus, why it was a bad week for Nike and ...

Creating a new product category is the dream of many B2B marketers. What could be more differentiating than being in a ...

A year after more creators than ever flocked to the Croisette for the Cannes Lions International Festival of Creativity, ...

Procter & Gamble Co. boosted its profit outlook as the maker of Pampers diapers and Dawn dish soap couples steady price ...

Johnston & Murphy unveils campaign, Accenture Song appoints new practice lead and Raw Sugar Living names first creative ...

Phoebe Bain is a senior reporter at Ad Age, covering influencer marketing and DTC brands. Bain joined Ad Age in 2022 after ...

A major privacy and data protection law currently proposed in the U.S. is threatening to ban targeted advertising, according ...

Lauded as a brilliant marketer, Terence Reilly is leaving Stanley to rejoin Crocs and his departure could negatively impact ...

The company attracted new customers from all over the world, showing particular strength in the US and Canada.

Beautycounter’s sale comes soon after Ulta Beauty’s CEO warned analysts of a beauty category slowdown across price points and ...

In its 16th season, “RuPaul’s Drag Race” has become a case study in how brands can approach inclusivity in their marketing, ...