You probably couldn’t name a tougher challenge than entering into a declining category in the middle of an economic downturn ...

It’s a cliché but it’s one that bears repeating: practice really does make perfect. It’s a lesson Natalie Wills, ...

From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common ...

Soft skills around leadership and communication are more important than functional expertise to succeed in marketing, ...

P&G is seeking to grow the categories it operates in as it pursues volume growth, utilising its increased marketing spend to ...

Going into 2024, value remains a priority for Asda as it looks to drive continued growth. It highlighted the launch of its ...

If at one time soft skills like creativity, communication and collaboration were prioritised by brands, now the capacity to ...

The bluebells are out, snowdrops spraying forth, the weather a mercurial mix of sunshine and showers. It is spring and that ...

Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top ...

As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, ...

Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling ...

That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all ...