The line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.
Tesla CEO Elon Musk has avoided traditional advertising campaigns in the past, but increased competition in the electric ...
White Claw dominates the UK hard seltzer market, but with the term still remaining something of a mystery to British ...
The advert delivered on both long and short-term returns for the Legoland brand, according to Kantar’s ‘The Works’ study.
Aldi’s UK marketing director Adam Zavalis has left the supermarket after almost three years, the third senior marketer to ...
As Oatly launches its latest campaign thanking the dairy industry for its efforts, the brand’s creative directors discuss ...
Marketer Helen Warren-Piper has been named as Mars Pet Nutrition’s new global vice president for strategic initiatives. Helen ...
Morrisons is hoping that being ‘braver’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
Far from being beneficial, the retailer’s perceived status a British institution limits its ambition - just look at what Britishness stands for today.
‘There’s a desire for real life things’: Primark’s marketing boss on the strength of the high street
Primark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer ...
The ruling is expected to be announced this morning by Ireland’s Data Protection Commission and it will order Facebook to ...
Luxury brands have always used packaging as an effective way to showcase their quality to the consumer, but with stricter regulations from the EU on the way this is all set to change.
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