Over the last week, advertisers have been jumping ship from what I’ve often called my favorite social media app.

X plans to cater to small and medium-sized businesses as big advertisers pull their dollars

Even as the major brands have pulled their ads, there have been those who rallied behind Musk. As previously reported, it was just last month that Seth Dillon, CEO of the conservative satire website Babylon Bee, was joined by YouTuber Tim Pool in pledging to support X.

Walmart confirmed on Friday that it is not advertising on X, the social media platform owned by Elon Musk and formerly known as Twitter. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,

While the Tesla chief initially said he was “sorry” and denied any suggestion he was antisemitic, he later added that advertisers who withdrew their marketing from X because of his tweet should “go f*** yourselves”.

As per a report by Claire Atkinson, Elon Musk's role as the leader of X has been characterized by a turbulent period in the last few months.