Viewership for this year's NCAA basketball championship tournaments paints a clear picture of this evolving trend as the audience for the women's final game surpassed the men's final for the first ...

College hoops fans who want to watch the last four women's teams battle it out in this year's edition of the March Madness tournament in person may want to brace for sticker shock. On SeatGeek ...

The NCAA Men’s Basketball Championship delivered a bigger audience than last year, but it wasn’t enough to best the women’s title game. UConn defeated Purdue on Monday to an audience of 14 ...

Steph Chambers/Getty Women’s college basketball ended with a bang this year! The NCAA championship game — a highly anticipated matchup between South Carolina and the Caitlin Clark-led Iowa ...

Monday night’s Elite Eight showdown between Caitlin Clark’s Iowa Hawkeyes and Angel Reese’s LSU Tigers set the all-time ratings record for a women’s college basketball game, according to ESPN.

RECORD RATINGS – The NCAA Division I women's basketball national championship between South Carolina and Iowa experienced a massive ratings jump from last year's national title, and became the ...

Sunday’s NCAA women’s basketball championship between Iowa and South Carolina drew nearly 19 million average viewers, shattering records to become the most-watched women’s college basketball ...

Louisiana Gov. Jeff Landry urged state officials to enact a policy that requires student-athletes to be present for the national anthem after the LSU women’s basketball team received harsh ...

Women’s share of coveted executive roles dropped in 2023 for the first time in nearly two decades, according to a recently published report from researchers who see it as possibly an “alarming ...

Great news, fellow men. I have thoroughly enjoyed the women’s NCAA basketball tournament and it has not caused me to die! Remarkable, right? As we await Sunday’s championship game, I can ...

They're definitely going to get on the floor for loose balls,” James said of NCAA women’s basketball. “But there's men's teams that's doing that as well too at the end of the day.

The average price paid for a ticket on the resale market this week was twice as high for the women's NCAA Final Four compared with that for the men's semifinals, according to a technology company ...