Should Mayonnaise, Shampoo and Ice Cream Have a Mission? Consumers Aren’t So Sure
Unilever tests the proposition with a push to bring purpose to its 400 brands. So far, investors aren’t encouraged.
Wall Street Journal7d
Mayonnaise With a Mission: Do Consumers Want Household Products to Serve a Social Cause?
Unilever tests the proposition with a push to bring purpose to its 400 brands. So far, investors aren’t encouraged.
Wall Street Journal7d