Apple, iPad
Apple apologizes for iPad Pro "Crush!" commercial after online criticism
Apple's "Crush!" advertisement for the new iPad Pro features a myriad of artistic tools getting smashed in a large hydraulic press.
Apple Apologizes for iPad Ad Depicting Crushed Creative Tools
Apple has apologized for an advertisement that depicts an array of creative tools being crushed and reveals a new iPad in their place, saying it fell short of the company’s standards.The ad, which Chief Executive Tim Cook posted on X after Apple unveiled new iPads Tuesday,
Apple apologizes for its controversial iPad Pro ad
Following a backlash over Apple's ad for its new iPad Pro in which a huge hydraulic press crushes various creative tools, the tech company has said sorry.The Latest Tech News, Delivered to Your Inbox
Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’
Apple introduced the M4-powered iPad Pro, which the company described as its thinnest product ever. To advertise all the creative possibilities with the iPad, it relea
Everything Apple announced during its iPad event, including new OLED iPad Pro
Apple focused heavily on two big enhancements for this next round of iPad Pros. Specifically, they have all-new OLED displays, with 1,600 nits of peak HDR brightness. OLED offers deeper and truer levels of darkness and generally makes everything look snazzier and fancier than an LCD display.
Apple Apologizes for iPad Ad Amid Controversy: ‘We Missed the Mark’
Apple apologized for its iPad Pro ad showing creative objects getting crushed into oblivion, after it stirred up a storm of controversy.
Apple Apologizes for iPad Pro Ad, Scraps Plan to Air It on TV
Apple Inc. issued a rare apology for an advertisement touting its latest iPad Pro that upset many creatives and other customers. The company also said it won’t air the ad on television as planned.
Critics Stunned By Apple's Bleak New iPad Ad: ‘Worst. Commercial. Ever.’
The ad for Apple’s new iPad has gone viral but for all the wrong reasons. Apple CEO Tim Cook shared the spot Wednesday on X, formerly Twitter. Cook boasted about the new tablet being “the thinnest product we’ve ever created” with the “most advanced display” and having the “incredible power of the M4 chip.
Apple’s shockingly bad iPad ad is poorly timed and raising many questions
Apple Inc.’s new ad for the latest iPad is a shockingly bad image for a company that has for years sold its products to creators, sparking a fury of outraged comments among consumers and its customers.
Apple's 'dystopian' iPad commercial provokes ire from fans
Apple is trying to market its new iPad Pro as the thinnest device the Cupertino tech giant has ever sold. Instead, the tablet is acquiring a much more sinister reputation. On Tuesday, CEO Tim Cook posted a video ad for the newly revealed device.
Apple slammed by users over iPad Pro ‘Crush’ ad: ‘fascist aesthetic’
We'll see if and how this feeling effects Apple's sales or reputation among consumers more broadly in the coming weeks and months.
Apple apologizes for iPad ad after blowback
Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet.
Apple apologises for iPad ad criticised as ‘destruction of the human experience’
Advert featuring huge hydraulic press crushing cultural objects strikes wrong note with some – including Hugh Grant ...
The new iPad Pros are Apple’s first devices powered by its M4 chip
At its iPad event today, Apple announced its new iPad Pro tablets, powered by its new M4 chips, the fourth generation of its ...
Apple Says Destructive iPad Ad ‘Missed the Mark’
People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint ...
Technology crushing human creativity? Apple’s new iPad ad has struck a nerve online
A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad shows a hydraulic press crushing ...
Tim Cook wore one-of-a-kind Nike Air Max 1 sneakers entirely designed on an iPad during an Apple product launch
Apple unveiled new iPad products and accessories – like the Apple Pencil Pro — on Tuesday during a livestream event.
Apple Is Releasing New iPads and They’re Already Available for Pre-Order
Apple announced two new iPad models, the iPad Air (M2) and iPad Pro (M4), during a virtual keynote event, both of which will ...