While millions of Americans think of Black Friday as a prime day to launch their holiday shopping, Prime Video will be focused on yet another live sporting event, streaming today’s NFL game between the Kansas City Chiefs and Las Vegas Raiders.

Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday NFL game compared with last year’s debut edition. The inventory was certainly there,

According to a Deadline report from Friday, Amazon saw a 10% rise in customer engagement with interactive ads this year during the Black Friday NFL game vs. last year’s debut edition. The level of engagement on ads was monitored by checking the use of remotes to click and scan interactive messages,

More than 13 million people watched some or all of Amazon's football game between the Raiders and the Chiefs last Friday. This article, Black Friday NFL game draws over 13 million to Prime Video, was first published at The Desk.