I like having a landline. And I wake up every morning to an alarm clock — as in, an actual circa-1985 model with a built-in radio and that classic faux-wood veneer. It turns out that I can feel somewhat justified placing my faith in the latter.

If any of you reading this currently use your iPhone as an alarm clock, say I. I myself have completely ditched my mechanical alarm clock and have solely relied on my phone, to wake me up in the morning.

Setting an alarm on your phone to wake up in the morning and it doesn’t go off. Some social media users say this is happening to them, and Apple has shared steps to make sure your iPhone's attention-aware settings are right for your needs.

Company says it is aware of issue as users complain alarms are playing too quietly or not going off

Apple says on its website that the Do Not Disturb setting and putting the phone on silent does not affect the alarm sounds. In the meantime, getting an old-fashioned alarm clock might be advisable if you don’t want to risk missing your morning responsibilities while accidentally in dreamland.

Did you wake up late for work today because your iPhone alarm didn't go off? You aren't alone, as other iPhone users had the same issue this morning. Apple is aware of a problem facing some users that could cause an iPhone to alert you without making noise, which is not good when you're relying on that sound to awaken you bright and early for work.

Phone users are reporting an issue with the Attention Aware feature which causes the device to silently ring once a user looks at it.