Sportswear maker Adidas on Wednesday said it plans to sell its remaining Yeezy inventory at cost, as it forecasts a near doubling of its operating profit this year. Adidas CEO Bjorn Gulden ...

Adidas expects the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. Credit: Shutterstock Adidas reported that its latest Yeezy drop generated ...

Adidas raised its revenue and profit expectations after the controversial Yeezy brand contributed to a better-than-anticipated first quarter. The German shoe and sports apparel company said ...

On Wednesday, West – who legally changed his name to “Ye” in 2021 – shared ... for comment. Yeezy was, at first, a fashion collaboration between West and Adidas offering a highly ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

Yeezys have gone from Adidas’s dream partnership to a financial nightmare in the last few years, and their ghost (or rather, excess stock) continues to haunt the German sports brand. Adidas has ...

The company has resumed sales of some of its Yeezy inventory and given parts of the proceeds to charity. Sales of Yeezys generated more than $159 million in revenue for the first quarter ...

(Reuters) — Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the ...

Adidas said quarterly operating profit reached 336 million euros, up from 60 million a year earlier, when it was hit by the break-up with Kanye West and the discontinuation of its Yeezy business.

Adidas and West’s fashion label Yeezy were tied into a long-term collaboration and launched more than 250 styles of shoes together, including sneakers, slides and boots. But Adidas cut ties with ...

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