Ye and Adidas first signed a deal in 2013 that, due to rapper's massive popularity, helped the brand generate over $1.7 billion in profit through both the Yeezy sneakers that West designed and ...

Adidas’ Q1 performance and new outlook owe much to its Yeezy products, left over from a partnership that the brand dissolved in 2022 due to antisemitic remarks and other problematic behavior ...

Adidas raised its revenue and profit expectations after the controversial Yeezy brand contributed to a better-than-anticipated first quarter. The German shoe and sports apparel company said ...

The deal, which has now been terminated, involved the rapper making a huge demand for his shoe/clothing line's staff. Recent revelations in the controversy regarding sports shoe and apparel maker ...

The company has resumed sales of some of its Yeezy inventory and given parts of the proceeds to charity. Sales of Yeezys generated more than $159 million in revenue for the first quarter ...

Yeezy was, at first, a fashion collaboration between West and Adidas offering a highly successful line of sneakers and apparel. Kanye West holds a Yeezy shoe in 2019 (Getty Images for Fast Company ...

Adidas expects the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. Credit: Shutterstock Adidas reported that its latest Yeezy drop generated ...

(Reuters) — Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the ...

Adidas said quarterly operating profit reached 336 million euros, up from 60 million a year earlier, when it was hit by the break-up with Kanye West and the discontinuation of its Yeezy business.

Sean Wotherspoon's Earth-Friendly adidas ZX 8000 Collaboration Headlines This Week's Best Footwear Drops ...

In a new report, StockX covers key areas related to its investments in product verification, brand protection relationships ...