Sportswear maker Adidas on Wednesday said it plans to sell its remaining Yeezy inventory at cost, as it forecasts a near doubling of its operating profit this year. Adidas CEO Bjorn Gulden ...
Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a departure from their typical instant sell-out status. On March 12, the Yeezy ...
When Adidas made its partnership with Kanye West official in 2016, the brand hoped to redefine the future of sneakers and beat sworn enemy Nike. But at the time, who could have known that Kanye would ...
FRANKFURT, Germany (AP) — Shoe and sports clothing maker Adidas said Monday it had started a third sale of the Yeezy sneakers it was left with after severing ties with Ye, the rapper formerly ...
Yeezys have gone from Adidas’s dream partnership to a financial nightmare in the last few years, and their ghost (or rather, excess stock) continues to haunt the German sports brand. Adidas has ...
LONDON (AP) — Adidas said Wednesday that it’s donated or is planning to give away more than $150 million to groups fighting antisemitism and other forms of hate from the sales of Yeezy shoes ...
Via Ye on Instagram Adidas posted its 2023 earnings on Wednesday, reporting its first loss in over 30 years. Between all the financial results—€750 million in Yeezy revenue in 2023 ...
(Reuters) — Adidas got orders worth more than 508 million euros (about $565 million) for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the ...
In October 2022, Adidas broke off its high-profile partnership with Yeezy designer Ye, the rapper formerly known as Kanye West, after he made a string of anti-semitic remarks. Adidas has been ...
Adidas reported fourth quarter financial results on Wednesday that showcase the challenges the German sportswear giant continues to face amid the fallout from discontinuing its Yeezy line.
DFB’s announcement comes at a bad time for Adidas, which last week posted a net loss of €58 million ($63 million) in its core business for 2023, citing a slowdown in sales of its Yeezy-branded ...